Experienced Personels

We see things that others miss, offering you more creative solutions that combine our deep geographic experience, intimate sector knowledge and clear insights into how to create value in your business.

Unquestionable Collaboration

We work collaboratively, build lasting capabilities into your team and help your organization mobilize for change.

Integrated Results

We define our success by your results. We care deeply about our clients. We enjoy our work―and we have fun doing it.

Our Strategy Consulting Expertise

9BS Group capabilities have helped a lot of clients in every industry develop and deliver winning strategies.

Fundamentals of Growth

Only 1 in 9 companies succeeds in achieving sustained growth. We help companies grow by defining and focusing on their core.

Business Unit Strategy

Effective strategy for business units requires making proprietary decisions about where to play and how to win. The goal is to enable a business to reach its full economic potential.

Corporate Strategy

Corporate strategy involves a proprietary set of actions that enables a company to be worth more than just the sum of its parts. The most critical role of the center is to help business units achieve leadership positions.

Founder’s Mentality

To win in the long term, most companies need the cost advantages and scale of global incumbents. Yet, in achieving that scale, companies often lose what we call the Founder’s Mentality—the very core strengths and values that helped them succeed.

9BS Group Innovation

9BS Group works with clients to transform innovation for new product development and make big ideas actionable by combining creative strategy and analytic approaches.

Emerging Markets

Home to most of the world’s population and recording double-digit growth, emerging markets in Asia, Latin America and Eastern Europe are must-win areas for multinational companies. 9BS group helps companies navigate this unfamiliar terrain and successfully compete against indigenous companies and other multinationals.


9BS Group helps companies develop renewable energy policies, realize the full potential of recycling processes and identify the impact of new trends and regulations, among other things.

How can we help you?

Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at 9bs Group. With our team of global experts, 9bs Group brings depth of experience in the following areas:

  • Customer insights and segmentation

    We help clients understand customer needs and behaviors using our System approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or “sweet spot”—the area of distinct advantage over competitors—to inform business decisions and investment allocation.

  • Product and category management

    We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.

  • Pricing

    We help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.

  • Sales and channel effectiveness

    We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost under-performing sales organizations.

  • Marketing and brand strategy

    We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

  • Customer experience

    We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.

  • Loyalty

    We help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.

  • Market strategy

    We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.

Customer-centric businesses build a virtuous cycle we call the “customer wheel.” We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.

We help organizations make critical decisions related to sustainability strategy, the environmental and social impact of operations, stakeholder engagement, and sustainability-related growth and cost opportunities. We work to ensure that sustainability efforts are anchored in business fundamentals and demonstrate a clear return on investment—and that those efforts are then firmly embedded within our clients’ strategy and operations. Our teams specialize in a few key areas:

The results you can expect

Investment Posture

Investment Posture

Choose an investment posture that defines which finance sub-functions must be world class to support your strategy.

Performance assessment

Performance assessment

Use 9bs Group Expertise to determine the gap between the current and desired levels of each function’s performance.

Initiatives roadmap

Initiatives roadmap

Create a roadmap of initiatives—quick wins, gains in efficiency, and important new or extended capabilities for your most strategic activities.

Lasting results

Lasting results

Reduce risks and ensure that changes stick using our proprietary results delivery approach.